Calling All Lingerie Lovers! Gossard: A Live Brief

As part of my university course, we get set live projects, where a company will set us a real brief around which we base our work.
Not only does this give us the opportunity to really think about what we are learning in context, but it can give the companies involved really valuable insights about their brands.

On this occasion, we have been set a really interesting brief by lingerie brand Gossard about what they can do with their marketing communications strategy and us FMB students have to create a 12-month strategy plan.

So what I would love to know is about people's experiences with Gossard, (if you have any) and even if not, I would really appreciate anyone filling out my survey, so that I can gain a better idea of the industry and consumer's preferences for marketing!

You can find the survey HERE.

Thanks xx

Neal's Yard Remedies Hi-Res Images - NYR Press Kit

A Quick Survey

If anyone is a fan of natural beauty products or has heard of the Neal's Yard Remedies brand, could you please fill out this really short survey here?
Thanks everyone!

Link: http://www.surveymonkey.com/s/FHN5WD9

Moving Neal's Yard into the US Market

As part of the report I have to produce, I have to suggest how Neal's Yard Remedies could move into the American Market. When planning to move a brand into another country there are some important points to consider.

My Favourite Ads of the Moment

Happy Fashion Week everyone!
To celebrate I thought I would show you all some of my favourite marketing ads and campaigns of the moment.

-The first is the Tommy Hilfiger S/S '13 advert...it's a great piece of lifestyle branding advertising with a really summery vibe! Anyone who knows me also knows how much I love advert music and the song on this "Do My Thing - Estelle ft. Janelle Monae" has had me dancing about all month! Watch it below!

Brand Spotlight - Kiehl's Blogger's Event

Hi all,

This time last week I had the opportunity to go to a blogger's event at the Kiehl's store in Nottingham. It was a great evening and I found out loads of new information about the brand.
I had encountered the brand on only one other occasion before, at the store in the Meat Packing District of New York. I still have to post about that as they had some great visual merchandising there that I took photos of.
Anyway, moving on here's some facts about the brand itself...