The Brand: Neal's Yard Remedies

The Task: To observe the American retail market and marketing techniques in order to recommend the best way to launch a British brand into the American market.

Neal's Yard Remedies (NYR) is a British brand which was established in 1981 in Covent Garden, London. Based in the natural beauty market and particularly on organic products. with a particular focus on aromatherapy and holistic well-being products.

The company avoids using any synthetic ingredients, scents or flavours in their products and is an active supporter in BUAV, an anti-animal testing organisation. 

NYR provides a wide selection of products ranging from hair and body, aromatherapy products and a new organic cosmetics range. They also offer a range of alternative therapies such as homoeopathy and herbal teas.

Neal's Yard Remedies Website

Disclaimer: I am NOT sponsored by Neal's Yard Remedies, all opinions expressed on this blog are my own.