Visual Merchandising in New York City...

New York had some great examples of Visual Merchandising and Marketing... here are some of my favourites. Be warned, this is a seriously picture heavy post so may not be great for slow internet users...sorry.


Times Square...
This venue is pretty much the centre of marketing and advertising in the city. With storeys-high billboards and video screens your eyes are constantly drawn to one ad or another. There are some billboards which are purely image based, some simply text and others video and interactive. Having a traditional picture billboard may seem slightly redundant in an environment where there is constant movement and colour; however the continual bombardment can be overwhelming and you do find that your eyes are drawn to any one still point that they can focus on...

Macy's 

The World's Largest Store has some great examples of visual marketing, however the one that stands out in particular is that of one of the fixtures in the jewellery department which featured a big birdcage containing iPads with moving images of bird on them! What a cool way of incorporating technology in-store! The display also had a perspex fronted box containing a piece of the jewellery onto which they projected images which was also cool. 

Victoria's Secret

Another store with great Visual Merchandising was Victoria's Secret. In keeping with it's theme as a lingerie store, it's set out somewhat like a boudoir with drawers containing the products, chests and comfy seating. In the entrance to the store was a giant set of screens displaying the most recent VS catwalk show, which is obviously both a great advert and entertaining for non-shoppers. Another particularly cool aspect of the store layout was the picture wall by the escalator.

Hell's Kitchen to the Meat Packing District

These two trendy districts were great, particularly in terms of visual merchandising and you can easily travel between the two by "Walking the High Line", a really cool bridge that is set above ground on an old disused freight train track. Walking at another level was a good opportunity to see a different side of the city and must be a really lucrative position for brands who don't want to advertise in all of the mainstream areas.

Diane Von Furstenberg 

DVF unfortunately didn't allow photos to be taken in store, however the side of the building was really cool and drew the eye.

Alice + Olivia

Alice + Olivia had some beautiful visual merchandising and a really unique layout in store. A huge chandelier, tables of nick-nacks, glass juxtaposed with different patterns and velvet textures, a spiral staircase... and a bike! Its really kitsch and vintage inspired and a definite visit if you're in the Meat Packing District.

Joie

Another store that was cool in terms of promotion was a new store in the MPD called Joie. Outside of the store was a van that was offering complementary crepes... which were delicious! Gotta love anything free. Unfortunately, the store wouldn't allow us to take photographs inside. However the clothes were nice, and I did manage to find a picture on the company's twitter which gives you a quick glance at the inside and the awesome white antler wreath featured inside. The store itself is really minimalist and a complete contrast to Alice + Olivia but still really cool.

Alexander McQueen

The final brand that I saw in the Meat Packing District was the fabulous Alexander McQueen store. Unfortunately we weren't allowed to take photos in the store but I did manage to get a picture of the store front which I'm sure will give you an idea of how cool it is inside...

I do have a few more brands to show you but I am aware how long this post is and it may take forever to upload... I'll upload the rest in a separate post. :)